What is your target audience?

I have decided to research the way in which a target audience is found this is so that my group can relate the vision of our thriller, to the ways in which a target audience is identified. The information found in this blog was taken from canadianfilmmaker.com

Every film has a target audience, but it is our job as a group to know specifically who they are. Without a target audience our thriller will not communicate effectively. You can start by guessing, however this guess must be informed. Expert distributor Tony Cianciotta once said that when he is about to buy a film he’ll ask himself: “who would stand in a lineup outside, at night, in January to see this film?” you can then picture the lineup, and that will show you your target audience.

In addition the people in the line are within a particular age range and watch or read similar media, consequently advertisement will be observed from a similar range of magazines, television channels etc. You can also picture previous movies that people have seen, and the areas of those movies which worked, which didn’t work and why. You can then educate yourself on your target audience and film with purpose.
Typically, age ranges break down as follows


Kids 5-11
Teen 11- 14
Teen 13-16
17-21
18-24 and 18-34
25-54
54+

These age ranges are important to film makers as a movie which will entertain a 5 year old will not appeal to a 14 year old. The more precisely you have defined your audience, the better chance you have of creating a movie which they want to see. For most genres including thriller, the 18-24 and 18-34 age range makes up the largest movie selling, target audience. In which it is the core of big audiences and stiff competition.

Posted by Jordan Shaw